ATLAS, Lake Walk Town Center Announce Naming Contest for Observation Tower

Development, Local CBS Affiliate Invite Guests to Name Landmark

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce a naming contest for the development’s observation tower.


Hosted in partnership with local CBS affiliate KBTX-TV, individuals are invited to enter a name for a chance to win a Lake Walk Town Center Package. Valued at $400, the package includes a one-night stay at The Stella Hotel, breakfast at Campfire Restaurant and two tickets to a Brazos Valley Bombers baseball game. The contest runs through April 30 and the winner will be announced the first week of May.


Situated next to The Stella Hotel in Lake Walk, the tower stands 75 feet tall. Designed by Nelsen Partners – who also created Lake Walk’s pavilion and retail building – the tower features a 336 square-foot observation deck and three lookouts. Made of galvanized steel and stainless steel, the tower will light up for special occasions and holidays, and provide scenic views of the Brazos Valley and notable landmarks like the Texas A&M University main campus, downtown Bryan, Easterwood Airport and the iconic Kyle Field.


“The observation tower will be a star attraction for Lake Walk, and the signature landmark for the ATLAS community,” says Spencer Clements, Principal, ATLAS and Traditions Development. “We encourage everyone to suggest a unique name embodying the area’s pioneering spirit.”


Lake Walk is Bryan/College Station’s premier destination for engaging the senses. The 176-room Stella Hotel anchors a comfortably upscale, thoughtful but lively, collection of regional dining, retail and wellness pursuits, including the newly-opened CHI St. Joseph Health MatureWell Lifestyle Center. Focusing on community, Lake Walk celebrates music, art, nature and design, fashioning a place where memories aren’t just made, they’re crafted.


For more information, visit Lake Walk at:, or follow on social media: Facebook and Twitter.



About Lake Walk

Located within ATLAS and adjacent to the acclaimed Traditions Club and Community, Lake Walk is a comfortably upscale, thoughtful but lively collection of regional dining, hospitality and retail, and Bryan/College Station’s premier destination to engage the senses. Focusing on community, Lake Walk celebrates music, art, nature and design, fashioning a place where memories aren’t just made, they are crafted. 


Lake Walk will soon unveil an observation tower, pavilion, a waterfront park on Lake Atlas and additional retail and restaurant spaces. Bryan-based Stafford Barrett Commercial Services, in partnership with Transwestern, is the leasing agent for Lake Walk.



An extension of and adjacent to the acclaimed Traditions Club and Community, ATLAS is best in class for manufacturing and technological companies desiring a wellness environment. ATLAS offers a thriving planned community chock-full of lifestyle, employment and outdoor opportunities, including Lake Walk Town Center.


Centrally located within The Texas A&M Biocorridor, ATLAS is adjacent to the university’s Health Science Center and just two miles from Easterwood Airport and the main campus. The College of Veterinary Medicine, the $32 million Hildebrand Equine Complex, the Texas A&M University System RELLIS Campus, Mays Business School, Research Park, National Center for Therapeutics Manufacturing and the Texas Institute of Preclinical Studies are all close by.


For more information, visit ATLAS at:, or follow the corporate campus on social media: Facebook and Twitter.

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