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RECENT NEWS

July 09, 2019

Lake Walk Announces Inaugural Season of Shakes on the Lake

Summer Shakespeare performances at Lake Walk Town Center

This summer, director Andrew Roblyer will bring Shakespeare’s The Tempest to life under Lake Walk’s open-air Pavilion. Performances are free to attend and begin at 8 PM on July 19, July 20, Aug. 2, and Aug. 3. 

March 31, 2019

Courtesy of KBTX: Eats & Beats concert series returns in June

The free, bi-weekly event will return on Friday, June 14 at the Lake Walk Town Center with live music and a variety of food trucks.

October 18, 2018

If you’re an Aggies fan, these are the gridiron cocktails for you.

Courtesy of Cowboys and Indians Magazine

When sister cities of Bryan, Texas, and College Station, Texas, come to mind, among the first things to Texans think of are Texas A&M University and football. What might not be so immediate is a boutique hotel like The Stella Hotel, with its 176 guest rooms, POV coffee house, and farm-to-fork Campfire restaurant.

October 15, 2018

Courtesy of KBTX: ATLAS Triathlon returns to Bryan

The participants started off by swimming in Lake Atlas, behind the Stella Hotel.

The triathletes continued with a 12-mile bike ride and a three-mile run to complete the race.

Participants said the race promotes health and unity.

September 29, 2018

Courtesy of The Eagle: CITY WITHIN A CITY

Lake Walk/ATLAS/Traditions area continues to develop its own community identity

The 1,000-acre area, which is often referred to colloquially as either "Lake Walk" or "Traditions," includes Lake Walk, the town center that includes the Stella Hotel; ATLAS, a 200-acre corporate campus home to four internationally active companies; and Traditions Club and Community, a private residential and golf development.

"Over the past year, living in the Traditions/Lake Walk community has provided a quiet escape from the business of Aggieland and campus," Whiten said. She said the variety of options offered to her so close to home helped her feel grounded as she worked to complete her dissertation and degree.

Spencer Clements, the area's principal, called the development of the community a response to the potential for the Bryan-College Station area. "It's not just a college town anymore," he said.

"Over the years, as the population has grown, it's still very much about the students, and of course A&M is still the driving economic force, but all of a sudden there's a metropolis of [nearly] 250,000 people," Clements said. Brazos County's most recent population estimates put the county between 222,000 and 230,000 people. 

August 30, 2018

Lake Walk Receives Prestigious Honor from Engineering News-Record

Award Recognizes Nelsen Partners with Best Small Project in Texas & Louisiana

(BRYAN, Texas) – Lake Walk, the vibrant town center featuring lifestyle and outdoor pursuits, announces its Pavilion was honored with the Best Small Project award from the Engineering News-Record’s Texas & Louisiana publication.

 

The award recognized Lake Walk’s Pavilion as the top small project under $10 million. Designed by Austin-based Nelsen Partners, the Lake Walk Pavilion hosts many events throughout the year including the town center’s lively Eats and Beats concert series and The Local, a weekly artisan market.

July 27, 2018

Southern Charm nestled in Bryan, Texas – The Stella Hotel, Lake Walk Town Center turns college town around

Courtesy of CW39 Houston

BRYAN, Texas -- A hop, a skip, a jump or just a leisurely drive down Highway 290 and Highway 6 will lead you to a destination paradise right in the great state of Texas.  The Stella Hotel is a beacon of light nestled in Bryan / College Station steering travelers under the Texas sky to whatever you need -- rest, relaxation, a whole lot of fun -- or a combination of it all.

 

Who knew there would be so many fun things to do on one property? Within the Lake Walk Town Center, The Stella Hotel welcomes guests into a world that honors local history and cherished traditions, and there are plenty of activities for people of all ages to enjoy.

July 23, 2018

Eats & Beats creates an environment for live entertainment and a variety of food for the Bryan-College Station community.

Courtesy of The Batallion

Eats & Beats is an event held every other Friday night during the summer at the Lake Walk in College Station, where the community can listen to live music and enjoy a wide variety of food options.

June 11, 2018

Traditions Club and Community Welcomes Southern Creek Homes to Boxelder Drive

Local Homebuilder to Construct Model Home, Numerous Spec Homes

(BRYAN, Texas) – Traditions – the private golf club and residential community neighboring Texas A&M University and the prospering ATLAS development – announces builder Southern Creek Homes will construct residences on premium home sites on Boxelder Drive.

 

Family owned and operated, Southern Creek Homes was formed in 2015. Designated a RESNET EnergySmart Builder, Southern Creek is committed to building high energy performing homes. Its leadership boasts more than 100 years of combined experience in the residential construction industry, and is focused on building luxury residences in the Bryan / College Station market.

June 13, 2018

ATLAS Hosts BioPhorum Conference

Biopharmaceutical Company Executives Tour Brazos Valley’s Leading Corporate Campus

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – recently hosted the BioPhorum conference, a gathering of dozens of the world’s leaders in the biopharmaceutical industry.

 

The conference, which began in Houston on May 14 and concluded three days later in the Brazos Valley, allowed BioPhorum delegates to share best practices, exchange ideas, and learn more about what makes Bryan / College Station unique and well-suited for business growth.

 

BioPhorum is a private, by invitation only group of executives from the world’s top biopharmaceutical manufacturing and supplier companies.

June 07, 2018

Viasat team joins forces to expand business and Wi-Fi services

Courtesy of ViaSat

With their sleek new College Station home as inspiration, Viasat’s Global Business Solutions (GBS) and Wi-Fi Services teams are strengthening the foundations for two of the company’s fastest-growing segments.

“What we’re doing now will be critical to our success,” said Cody Catalena, vice president of Viasat Global Business Solutions and the lead at the company’s College Station site.

Until recently, the area’s 150 Viasat employees were spread among four offices in College Station and neighboring Bryan.

Today, the crew is united physically as well as philosophically.

In April, Viasat opened the doors to its new College Station campus. The three-story building, each level distinguished by a separate, bold color scheme and linked in the center with an open wood-and-metal staircase, marks a new era for the public Wi-Fi business Catalena and his father founded as NetNearU in the mid-90s. Viasat acquired NetNearU in 2015.

May 04, 2018

Glow Run joins Ducky Derby fundraiser at Lake Walk Town Center

Courtesy of The Eagle

On your mark, get set, glow.

The Ducky Derby, a fundraiser for the Children's Museum of the Brazos Valley, is set for Saturday at Lake Walk Town Center, but this year's event comes with a twist: a companion glow-in-the-dark run that will be followed by a concert.

As the rubber ducks are racing toward the finish line in the lake, runners will be making their way around 5K and 10K courses as part of the Atlas Race Series.

The Glow Run is a new addition to the series, which includes the Atlas Triathlon, the CHI St. Joseph Health Gran Fondo and Run the Ramps at Kyle Field.

Jesse Shulse, one of the coordinators for the race series, said including the Ducky Derby was a natural fit for the mission of Atlas, which aims to incorporate local nonprofit groups into its events.

The Children's Museum strives to introduce kids to a healthy lifestyle, Shulse said, "and we want families focused on doing these things together."

May 03, 2018

Lake Walk Town Center to Host Glow Night at Lake Walk

May 5 Event Includes Races, Food, Music and Ducky Derby; Benefits The Children’s Museum of the Brazos Valley

(BRYAN, Texas) – Lake Walk, the lively town center featuring lifestyle and outdoor pursuits, will host the inaugural Glow Night at Lake Walk on May 5.
 
Presented by CHI St. Joseph Health, the event begins at approximately 8 p.m., and consists of 5K, 10K and 10K Team Relay races. Post-race food and drinks will be available, as well as a live, free concert featuring Jefferson Clay.

Registration cost for the Glow Night at Lake Walk is $35, and includes a glow-in-the-dark TriBlend T-shirt and paraphernalia (bracelets, necklaces, glasses and more), a custom race bib, race day photos, and a finisher’s medal. Participants of all fitness levels are encouraged to participate, especially children, and proceeds benefit The Children’s Museum of the Brazos Valley.

April 17, 2018

ATLAS, Viasat Host VIP Celebration for Viasat’s New Texas Facility

New Texas Headquarters for Global Broadband Services and Technology Firm’s Office Opens in Burgeoning Technology Park Development

ATLAS the premier corporate campus in the Brazos Valley and Viasat a global broadband services and technology company – celebrated the opening of Viasat’s new Texas facility with a VIP event and ribbon-cutting ceremony on April 10.

The 89,000-square-foot, three-story complex sits on 8.6 acres within ATLAS and in proximity to Lake Walk Town Center, The Stella Hotel and other businesses. The new Texas office will house more than 200 Viasat employees primarily focusing on the Company’s Managed Wi-Fi services business, which extends the reach of broadband internet connections with hotspots for both single and multi-site networks.

April 03, 2018

Parc at Traditions Hosts Grand Opening Celebration

Ribbon-Cutting Ceremony, Gala Celebration Highlight March 21 Event

(BRYAN, Texas) – Parc at Traditions – the Brazos Valley’s premier senior living community located in the heart of Traditions Club residential development – hosted its official grand opening celebration on March 21, spotlighting its resort-style amenities and signature full-service lifestyle.

The ribbon-cutting ceremony featured Parc at Traditions representatives, Bryan City officials, Chamber of Commerce representatives and other Brazos Valley luminaries. Afterward, residents, families and invited guests enjoyed live music, refreshment and hors d’ouerves from the Parc culinary team led by Executive Chef Michael Raibley.

“We are honored that so many people joined us to celebrate the grand opening of Parc at Traditions,” says Anne Reggie, general manager of Parc at Traditions. “This event is our opportunity to thank the community for its support and to showcase Parc’s distinctive hospitality and rich tradition of ‘ladies and gentlemen serving ladies and gentlemen.’”

March 20, 2018

Lake Walk Town Center to Host BCS Yoga Fest

April 15 Event Seeks to Create Largest Yoga Session in Brazos Valley History

(BRYAN, Texas) – Lake Walk, the lively town center featuring lifestyle and outdoor pursuits, will host the first ever BCS Yoga Fest on April 15.

 

Sponsored by Lake Walk, CHI St. Joseph Health Mature Well Lifestyle Center, Nutrabolt, Lululemon College Station, and the ATLAS Athletics Race Series, the yoga event, which occurs from 2 p.m. – 4 p.m., features four yoga sessions, including a general session designed to be the largest ever conducted in the Brazos Valley. Each session will be led by yoga instructors from local studios including Sol Yoga, Yoga Pod, Yoga District, and Yoga & Hops. Each session will also include modifications like chair yoga led by CHI St. Joseph Health MatureWell Lifestyle Center and a pregnancy yoga modification as well. Participants will also have the opportunity to try any of the sessions while on paddle boards on Lake Atlas.

February 27, 2018

Lake Walk Town Center Host Third-Annual CHI St. Joseph Gran Fondo

Lake Walk Town Center Host Third-Annual CHI St. Joseph Gran Fondo

(BRYAN, Texas) – Lake Walk, the lively town center featuring lifestyle and outdoor pursuits, will host the Third-Annual CHI St. Joseph Gran Fondo on March 3.

 

The cycling event, which begins at 7:30 a.m., benefits CHI St. Joseph Health’s cancer services. Cyclists will start at The Lookout observation tower outside The Stella Hotel and ride through the scenic, bluebonnet-covered Brazos Valley, with plenty of rest stations throughout the route. The event concludes at the Lake Walk pavilion with festivities for the riders, volunteers and their guests.

February 20, 2018

Lake Walk, Children’s Museum of Brazos Valley Partner to Drive Community Awareness

Partnership Provides Platform Spotlighting Health and Wellness Initiatives Through Local Events

(BRYAN, Texas) – Lake Walk, the lively town center featuring lifestyle and outdoor pursuits – has partnered with the Children’s Museum of Brazos Valley by providing a platform through community events to bring awareness to “Play Aggieland,” a project that promotes learning, discovery, and health and wellness.

The Play Aggieland exhibit will be located within the museum and serve as a site for school readiness by promoting early childhood education and parental involvement in learning and play. The exhibit will include monthly programs that help children strengthen their motor and cognitive skills. Play Aggieland will also help children be creative, enhance math, science and problem-solving skills, and introduce health and wellness aspects.

February 09, 2018

ATLAS, Lake Walk Town Center Announce Late Winter / Early Spring Events

Gran Fondo, Start of Weekly Artisan Market and Fitness Classes Highlight Happenings at Bryan / College Station’s Premier Outdoor Destination

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk – the new town center featuring lifestyle and outdoor pursuits – have released a list of events for the late winter and early spring.

February 01, 2018

Lake Walk Town Center Announce Grand Opening of Coterie, a Women’s Boutique

Upscale Store to Open Feb. 5, Offer Clothing, Accessories, Gifts, Décor and Furnishings Featuring an In-House Interior Designer, Jenny Tamplin Interiors

(BRYAN, Texas) – Lake Walk – the new town center featuring lifestyle and outdoor pursuits – announces its newest tenant, Coterie, will open Feb. 5.

 

The fashion boutique will offer a unique collection of clothing, accessories, shoes, gifts, high-end furniture and lighting. Coterie will also feature an in-house interior designer, Jenny Tamplin Interiors.

 

Coterie (French for “a close association of friends”) embodies the passionate spirit and unique personalities of its three women founders – Tiffany Browning, Jackie Bullard and Jenny Tamplin. Additionally, the “fashion retreat” will offer a refreshing experience that lifts spirits and builds a community centered on lively and distinctive fashion.

October 13, 2017

Bryan-College Station's Town Center

Aggie former students develop community hub

In a community with an overwhelming number of college students, Lake Walk Town Center is geared towards fulfilling the needs of Bryan-College Station residents outside of academia.

Class of ‘86 graduates Spencer Clements and David Segers gained ownership of the Traditions Club in Bryan in 2009, and Lake Walk Town Center was formed as an evolution of this project. Lake Walk Town Center features The Stella Hotel, Lake Atlas, P.O.V. Coffeehouse, MatureWell Lifestyle Center and will be the future home to additional retail and restaurant options.

The Stella Hotel functions as the anchor for the Lake Walk development, as opposed to more traditional approach using a department store. Various community events have been centered around the hotel, including concert series.

October 11, 2017

ATLAS, Lake Walk Town Center Announce Newest Tenant, Coterie, a Women’s Boutique

Store to Offer Unique Collection of Clothing, Accessories, Gifts, Décor and Furnishings Featuring an In-House Interior Designer

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits – announce its newest retail tenant, Coterie.

 

A fashion boutique for women’s apparel and home furnishings, Coterie embodies the passionate spirit and unique personalities of the three women who founded the shop in 2017 – Tiffany Browning, Jackie Bullard, and Jenny Tamplin. The women envision a “fashion retreat” destination sure to delight their clients with curated clothing, accessories, shoes and gift items, while building a point of meaningful connection for their clients.

October 01, 2017

Courtesy of KBTX: Local Bands Hold Harvey Relief Concert

BRYAN, Tex. (KBTX)- From food trucks to a silent auction, guests filled the Lake Walk Town Pavilion to listen to bands rock out while raising money.

"We're all local bands from the Bryan and College Station area, and we're raising money for a good cause, the Hurricane Harvey Relief Fund," said Michael Holleman, a drummer.

After hearing about families in Houston still trying to pick up where the left off, the Midnight Express, Texas Twisters, Rock-A-Fellas and the Brazos Valley All-star Band put on a relief concert in hopes to raise $20,000.

September 06, 2017

ATLAS, Lake Walk Town Center Announce Opening of P.O.V. Coffee House

Artisan Café Adjacent to The Stella Hotel to Serve Coffee, Local Brews, Wine and Light Fare

Located adjacent to The Stella Hotel at Lake Walk Town Center, P.O.V. will provide a comfortable yet sophisticated atmosphere for guests to enjoy moments together as they share their points of view.

 

The menu features regional focus, serving specialty coffee from San Antonio’s Merit Roasting Co., light fare, wine and local brews. P.O.V. offers indoor and outdoor seating, and boasts a sleek, stylish, modern setting designed by Austin-based firm Clayton & Little.

 

“P.O.V. is the perfect addition to our Lake Walk Town Center,” says Spencer Clements, Principal of the ATLAS and Traditions Development. “The space is beautiful, is right next door to The Stella and is across the street from our lakeside Pavilion. It will be the premier coffee shop in Bryan / College Station and the closest one to the Texas A&M Health Science Center and RELLIS. All of our Traditions residents and our ATLAS companies are looking forward to having their very own neighborhood spot for coffee and conversation.”

July 24, 2017

ATLAS Announces Collaboration with Texas A&M Engineering Program

Community to Serve as Pilot Site for Autonomous Vehicle Initiatives

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – announces a partnership with the Texas A&M Engineering Program, in which the development and its burgeoning town center, Lake Walk, will serve as a pilot site for autonomous vehicle initiatives from the Department of Mechanical Engineering and Texas A&M Transportation Institute.

 

Via the alliance, an autonomous golf cart will transport individuals from The Stella Hotel to Traditions Club and Community, with the goal of expanding to other areas in the future. Researchers will also ride in each cart to ensure the vehicle’s safety and record observations.

June 25, 2017

A toast to Hershel Burgess: Bar at the Stella Hotel pays tribute to A&M graduate and football star

Courtesy of aggienation.com

June 09, 2017

Lake Walk Town Center Announce Summer Events

Weekly Farmers Market, Summer Night Music Series Among Highlights

Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce its summer schedule of events featuring a weekly Wednesday farmers market and a summer night music series on Fridays.

May 31, 2017

ATLAS, Lake Walk Town Center Unveil The Lookout

Observation Tower Next to The Stella Hotel Offers Scenic Views of A&M Landmarks, Brazos Valley

(BRYAN, Texas) – ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, introduce The Lookout, the development’s observation tower situated next to The Stella Hotel.

Bryan residents Alyssa Barigan and Ardi Kiani named the tower as part of a contest Lake Walk hosted in partnership with local CBS affiliate KBTX-TV. For the winning submission, they won a Lake Walk Town Center Package, which includes a one-night stay at The Stella Hotel, breakfast at Campfire Restaurant and two tickets to a Brazos Valley Bombers baseball game.

April 11, 2017

Lake Walk Town Center Announce Naming Contest for Observation Tower

Development, Local CBS Affiliate Invite Guests to Name Landmark

Hosted in partnership with local CBS affiliate KBTX-TV, individuals are invited to enter a name for a chance to win a Lake Walk Town Center Package. Valued at $400, the package includes a one-night stay at The Stella Hotel, breakfast at Campfire Restaurant and two tickets to a Brazos Valley Bombers baseball game. The contest runs through April 30 and the winner will be announced the first week of May.

 

Situated next to The Stella Hotel in Lake Walk, the tower stands 75 feet tall. Designed by Nelsen Partners – who also created Lake Walk’s pavilion and retail building – the tower features a 336 square-foot observation deck and three lookouts. Made of galvanized steel and stainless steel, the tower will light up for special occasions and holidays, and provide scenic views of the Brazos Valley and notable landmarks like the Texas A&M University main campus, downtown Bryan, Easterwood Airport and the iconic Kyle Field.

April 07, 2017

ATLAS, Lake Walk Town Center Announce Opening of The Stella Hotel

 ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce the opening of The Stella Hotel, the first independent, upscale boutique hotel in Bryan/College Station.

 

Managed by Trust Hospitality, the 176-key property brings together a unique blend of music, art, design and service, providing guests with an authentic Texas experience that is both stimulating and comfortable. Every detail of The Stella is thoughtfully crafted with clean, modern lines. The property’s welcoming, airy spaces, designed by the Dallas-based architectural firm FAB Studio, and interior designer Design DMU, also based in Dallas, feature unequivocal panoramic views of the stunning Texas landscape.

March 23, 2017

ATLAS, Lake Walk Town Center Set to Host Second-Annual CHI St. Joseph Gran Fondo

March 26 Cycling Event Benefits CHI St. Joseph Health Cancer Services

ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce that they will host the Second-Annual CHI St. Joseph Gran Fondo on March 26.

 

The cycling event, which will start and finish at The Stella Hotel in ATLAS Lake Walk, benefits CHI St. Joseph Health’s cancer services. Cyclists ride through the scenic, bluebonnet-covered Brazos Valley, with plenty of rest stations throughout the route.

March 20, 2017

Parc at Traditions Opens Marketing Center, Unveils Apartment Home Plans

Parc at Traditions – the new full-service senior living community currently under construction in the heart of the Traditions Club master-planned community – announces the opening of its marketing center and unveiling of apartment home floor plans for prospective residents.

March 08, 2017

ATLAS, Lake Walk Town Center Announce Investment by Alliance Residential Company

Multifamily Developer Acquires Nine Acres of Land for 261-Unit Luxury Apartment Community

ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce Alliance Residential Company, the nation’s largest multifamily developer and seventh largest multifamily manager, has acquired over nine acres in Lake Walk with plans to build a 261-unit, three-story luxury multifamily community.

March 06, 2017

ATLAS, Lake Walk Town Center Announce Opening of MatureWell Lifestyle Center

ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce the opening of the CHI St. Joseph Health’s MatureWell Lifestyle Center, a health and wellness center devoted to seniors.

February 15, 2017

Casual yet chic boutique hotels popping up in Aggieland

Dallas Morning News

Whether you bleed maroon and white or are scoping out weekend jaunts with easy access from Dallas, there's a special kind of magic brewing in Aggieland. It's a place where new hotels eschew fancy dress but insist on fancy service, where fine dining and foodie breakfast spots are at home with sports bars. And everywhere, tradition, tradition, tradition.

February 14, 2017

ATLAS, Lake Walk Town Center Announce P.O.V. as First Tenant

ATLAS – the premier corporate campus in the Brazos Valley – and Lake Walk, the new town center featuring lifestyle and outdoor pursuits, announce specialty coffee shop and cafe P.O.V. as Lake Walk’s first tenant.

January 19, 2017

ATLAS, ViaSat Breaks Ground on New Texas Facility

ATLAS - the master-planned development situated at the epicenter of the Texas A&M Biocorridor, and ViaSat, a global broadband services and technology company - conducted a formal groundbreaking ceremony for ViaSat's new Texas facility. 

Parc at Traditions Unveils Unique Partnerships with Texas A&M University Health Science Center and MatureWell

Parc at Traditions – the new full-service senior living community currently under construction in the heart of the Traditions Club master-planned community – announces partnerships with the neighboring Texas A&M University Health Science Center and CHI St. Joseph Health MatureWell Lifestyle Center.

The Stella to Add Hotel Option Near College Station

Houston Chronicle

The Stella, a 176-room hotel in Bryan managed by Trust Hospitality, is set to open in March. 

3 New Reasons to Visit This Booming Texas College Town

Culture Map

Three unique hotel concepts are coming to Bryan-College Station, establishing the area as a destination way beyond Texas A&M University. 

ATLAS Project Introduces Lake Walk Town Center Near Texas A&M

Centennial Arts

A new brand has been introduced by the ATLAS master-planned community. This pedestrian friendly town center is being built at the epicenter of the Texas A&M Biocorridor of Bryan/College Station. Lake Walk is the new identity for the town center, which will feature lifestyle and outdoor pursuits as well as exciting employment opportunities. 

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4250 South Traditions Drive

Bryan, Texas 77807

(979) 704.6395

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